Gone with the wind (Some enjoyed the glory, some didn’t) PART I

Canada Dry… & GoldSpot & many more.. Sigh!

From the house of Cadbury Schweppes, if I could recall it correctly, then Canada Dry was quite a hyped drink in India. It was promoted as a champagne softdrink and it positioned itself as a premium product. The advertisements were flashed with a white tiger in an ice cold land and a tag line “Cool Cool Canada”. Its association with Cadbury further enhanced its brand image. But alas as CocaCola took over the beverage business of Cadbury Schweppes, like Canada Dry even drinks like GoldSpot (remember the Zing Thingggg) and my personal favourite Crush was brutally killed. I some how could find any particular reason for the death of these products except for the reason that Coke wanted to make space for its own products. Strangely however Limca still survived.