Gone with the wind (Some enjoyed the glory, some didn’t) PART III

Help.. Fire Fire!!.. Bring the Cease Fire

I had seen it around so much so that till late I used to think that Cease Fire is synonymous to a fire extinguisher. The brand ruled the market, and was the one to bring domestic fire extinguishers first in the market. And it moved on to offices, theatres, commercial centres etc. the product was well received in the market and it was advertised focussing on customer awareness about a fire mishap. A fire extinguisher is a product where customers are not unhappy if it is not being used. Hence the fear of fire, kept the sales up. Not for long however. the company diversified to Vaccumizer Cooking Appliance. Makes any sense? Not to me. The unsuccessful new product like vaccumizer and the alleged mismanagement failed the brand once gloried as a marketing success story. But surprisingly, no other brands have come forward to take that position. The potential is there as long as the fear is there.