Who the hell is RAGINI?

"Ragini ka MMS dekha kya?"

"Ragini yahan baithi thi"

All of the sudden it seemed all of Mumbai rickshawallaz were sporting the same stickers on their vehicles. Forgive my inquisitive nature, but one fine morning I googled the word even before I checked my mail. “Oh it’s a movie”. Hmm quite a catchy way of promoting a movie right before its release. I guess Transit media as they call it is moving faster now. Gone are the days of busses and trains. And it makes perfect sense. Millions of people spend hours simply travelling from one place to another. Stuck hours in traffic, eyes are bound to wonder and the catchy message will surely catch up. The movie is supposedly a low budget movie and might have come and gone without much buzz around it. The medium is super cheap and wide spread. But this definitely will enable the movie to gain popularity. Whether people go to watch it or not is another question, but will people be talk about it? Well they certainly are. How does one advertise on Auto rickshaw? Simply approach one auto driver and ask him to distribute to his group, or approach an auto rickshaw union. In a city like Mumbai, there are licensed to advertise on transit media agencies. Its not a new phenomenon. Remember "Capacity 3 Idiots"?.. surely u do.

By the way, I also read that the producer of the movie, Ekta Kapoor is also sporting the same stickers on her BMW and Jaguar!!!